Kiss it better campaign - Great Ormond Street Hospital Children’s Charity to help children with cancer – supported by Pink Lady® apples, launches today

publication date: Feb 14, 2008

The Kiss it Better campaign, initiated by journalist Carmel Allen, is aiming to raise £250,000 this year to help fund research into childhood cancers.

Carmel was inspired to start the campaign when her young daughter was treated for a rare form of cancer, Neuroblastoma, at Great Ormond Street Hospital.

There will be a 20p donation from every Pink Lady® "polybag" pack of apples sold in Tesco stores throughout the country to the Kiss it Better appeal to help raise money for the Great Ormond Street Hospital’s campaign.

Text a kiss
Text KISS to 85222 and help us generate a million kisses of support.

Texts cost £3 (2 x £1.50) plus one standard rate message with a minimum £2 donation going to Great Ormond Street Hospital Children’s Charity.