According to research carried out by Wholegrain Goodness 29 per cent of kids think healthy eating is boring. What’s more, two thirds of children think healthy eating is unimportant and one in four says healthy food doesn’t taste nice. The solution, says Wholegrain Goodness, might lie in making healthy eating more fun and desirable.
Part of the issue may be the lack of experience children have of preparing food. Only a quarter regularly helps make meals, with twice as many boys (16 per cent) than girls (9 per cent) having never helped prepare a family meal. Despite this, more than one in three says they would like to cook more.
A separate survey of parents reveals that nearly half (44 per cent) would like their children to understand more about healthy eating and three in ten (31 per cent) would like them to cook more, showing that both children and parents are united in their wish to spend more time together in the kitchen.
Both surveys were carried out by Wholegrain Goodness, a not-for-profit campaign that aims to raise consumer awareness about the health and culinary benefits of wholegrains. In response to the findings, Wholegrain Goodness has releasing this video showing how much fun children can have in the kitchen, as well as the havoc they can cause. It also shows how pleasantly surprised they can be when tasting nutritious foods.