TRU – Café With Attitude

publication date: Dec 9, 2019
author/source: Anne Coates

TRU cafe London

London’s high street café scene has just been elevated with a game-changing new feel-good food and specialty coffee concept. TRU which has opened its first location on Chancery Lane, London has been designed with health and wellbeing in mind. Its relaxed café and high-quality menu are the perfect antidote to stressful living and poor-quality food and coffee currently available on the high street. TRU has been made for people who believe in better when it comes to food, coffee and experience. TRU is tastier, healthier and faster. 

Offering healthy fresh food-to-go and grab & go options, as well as an eat in menu in a chic, modern setting, TRU.

With food prepared onsite by fine dining style skilled chefs, the TRU menu uses local, seasonal and organic ingredients and is carefully designed to help counteract the stress of modern living and support digestive wellbeing. Add to that exceptional specialty coffee and a great atmosphere in a central London sanctuary you have TRU.

TRU cafe cakes and pastriesFrom gluten free to Paleo, vegan to world cuisine, good day or treat day the TRU menu has been designed with one key element in mind health. With delicious breakfast and lunch options including hot and cold dishes plus indulgent treats, juices and smoothies there’s something for everyone. The combination of ingredients, the cooking techniques and the portions have been carefully curated with loving attention to detail so that they are truly better for you.

Pop in to TRU for porridge on the way to work and you can find vegan choices full of extras such as ground almonds, agave nectar, carob nibs and coconut milk. Or try the paleo eggs or a sweet poke bowl for breakfast with an energy boost juice to start your day the right way. Seasonal special hot dishes for lunch are changed weekly and include curries, baked fish and teriyaki poke bowls. Vibrant salads, wraps, bagels and sandwiches can be picked up to grab and go quickly without compromising taste and health. Need a ‘cheeky treat’ for the mid-afternoon slump? Come in and sample the too good to be TRU Coconutco Yoghurt or the Date and Rosewater Chia.

Their specialty coffee is something TRU is very proud of. The highly trained baristas and the state-of-the-art coffee machine (the only one in Europe) mean the TRU team can offer exceptionally high-quality beverages. Signature styles include the Turmeric Coconut Latte and Marshmallow Latte (flamed to order).

I went along with a friend. Sadly there were no dairy-free delights at four o'clock in the afternoon so I had fresh mango with raspberries which is far healthier. I don't drink coffee in the afternoon so had a lemon and ginger tea which was very nice but I would have preferred a proper cup/mug rather than the takeaway version. The staff were friendly, helpful and full of smiles.

Apparently TRU also gives away a limited number of desk plants free every day to its customers  – I expect you have to be one of the early birds – as well as providing a ten per cent discount to students with a student ID. The cafe is well-designed and spacious so perfect for families with buggies and the toilet is unisex/disabled with plenty of room for an adult to go in with children.

PWT rating: ♥♥♥♥

TRU: 74 Chancery Lane, Holborn, London WC2A 1AD

Opening hours are Monday to Saturday 7am 9pm and Sunday 11am 7pm.