Every one of us knows of someone who has suffered from or died of cancer. Three high profile celebrities in the last couple of weeks: David Bowie, Alan Rickman and Terry Wogan.
Two of my very close friends died way before their time because of cancer. Another friend nearly lost her life.
World Cancer Day gives us the opportunity to reflect and to help in any way we can.
With this year's "We can. I can." campaign, awareness will be raised to show the public that everyone can play a role in battling cancer. For example:
Cancer Research UK is also following this tagline, and they also adopted their own 'We Can Do Something About Cancer". The organisation is promoting "Unity Bands" this year, as they aim to sell as many as possible to raise funds for cancer treatments.
You can make a donation here or text WECAN to 70200 to give £3.