publication date: Sep 12, 2009
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author/source: Alex Bell and Harriet Elliot
"They're so
juicy", "oh, the box is much
bigger than normal", "they're
yummy". Not the script for an
Organix TV ad but my
son and his chum raiding the
picnic bag on a day out this week - so one Organix
target audience definitely satisfied.
As for the
other - me - well the good thing is that the
Organix range covers every all eventualities (genuine
tummy fillers as well as tools of
distraction) and seems to please
toddlers and larger
children alike. Small boxes of
raisins but also
bigger, somehow more "
grown up", packs of dried fruit too; healthy
savoury nibbles not just sweet things; idiot-proof
packaging that is pretty clear on what's
inside and how it's not as bad as it could be for your children and actually
pretty tasty (grown up target audience felt
compelled to check).
I can imagine that they would be
perfect for
lunch boxes with the larger chopped fruit boxes,
fruit bars and puffs replacing the usual
chocolate biscuit and packet of crisps of yester year. Roll on
Organix, you've been a staple in our
cupboard for the last few years and with the
newer products, I can't see this changing.
Harriet Elliot Organix is a brand that I and many of my friends
trust and have been buying since our little ones started
weaning. The brand
guarantees that their food has
no genetically modified ingredients, no E numbers and is
lower in fat, salt and sugar than its
rivals.
I
could not have been happier to put their
new product range to the test for Toby, nearly
five and Pippa,
18 months. We have spent the
summer living off picnics and
Organix goodies and fruit snacks are an
ideal healthy treat.
There are
three flavours of savoury snacks - saucy tomato naughts and crosses, cheese and herb puffs and
carrot stix. Both Pippa and Toby
really enjoyed them all and the fact that they are baked, are
artificial flavour-free and have a tiny amount of salt kept me
happy. They also
tested a variety of dried
fruit snacks - all are 100 per cent fruit, have
no added sugar and count as
one portion of fruit. The little
boxes of raisins, banana and date fruit bars, date and apple
fruit bars and boxes raisins mixed with chopped apples and chopped apricots were all
relished. The only problem was
resisting eating the delicious new fruit bars
myself when they were in
bed! Stockists: all major supermarkets.
Prices:
Fruit Bars £2.25
Mini Dried Fruit Boxes £1.49
Mini Raisin Boxes £1.99
Snack bags 15g 46p
Snack bags multi pack £1.59