publication date: Jun 18, 2012
A new
video featuring
tips from mums on how to make
reading a fun and effortless part of the
everyday routine is now available. The fly-on-the-wall-style video captures the conversations of a group of mums as they debate the
joys and challenges of reading with kids.
The
video was created by
McCain Smiles in conjunction with the
National Literacy Trust to mark the launch of a
massive book giveaway hitting
supermarkets from 18 June. The film also features
advice from
National Literacy Trust’s Words for Life expert
Abigail Moss.
The campaign
invites parents to revisit a set of "
Treasured Tales" with their children, as more than
100,000 Ladybird books are given away for free with packs of
McCain Smiles this summer.
The exclusive set of six
Ladybird books includes:
Cinderella, The Three Little Pigs and
Little Red Riding Hood and are great to read with
younger children or for older, more confident
readers to tackle themselves.
Look for
unique codes on the leaflet inside all
promotional packs of McCain Smiles, sold at major
supermarkets. Simply
collect two codes and head to
smiles freebooks to choose from six fairy tales on offer – your choice will be
posted to you
free of charge.
For your
chance to win a £50 Ladybird voucher just answer this question:
Who is the National Literacy Trust’s Words for Life expert?
Email your
answer plus your
name, address and contact number:
This competition is now closed.
The
winners will be the senders of the
first two correct emails (one member, one non-member) opened at random after 4pm on
Monday 16 July, 2012.
One entry per household.
