publication date: May 24, 2012
|
author/source: Anne Coates
This
exclusive promotion is timed to coincide with
Little Dish's partnership
with B
arnardo's Big Toddle, a series of short
sponsored walks for under-fives
which aims to
raise funds for some of the
UK's most
vulnerable children.
Last
year,
half a million children took part in toddles across the UK, raising
£1.1m, and making it the
biggest event of its kind in this country.
"We're really excited about our
Big Toddle
packs," says Andy O'Brien, Sales Director at
Little Dish. "Not only do parents
get a
fresh and healthy meal for their little one, but they also get a
fantastic pair of shoes. We hope that this promotion will
raise awareness both
of
Little Dish and the
Big Toddle. We look forward to seeing plenty of
Little
Dish Toddling shoes at
Big Toddle events up and down the country this summer."
"We are always
looking at new and
exciting ways to encourage people to try
new products and
this is a fantastic idea from
Little Dish: it's the first time
children's
footwear has been available with a
chilled meal item, delivering great
value
for mums", says Cristina Proietti, Meal Solutions Buyer at
Sainsbury's."
"We are delighted to have
Little Dish as a partner for this year's
Big Toddle," says Diana Tickell, UK Director of Marketing
& Business Change at
Barnardo's. "We hope as many parents as possible purchase the
Little Dish
Toddle pack and get their kids toddling this summer to help us
raise funds to
support
Barnardo's."
Harriet hasn't tried the
Chicken and Butternut Squash Pie but she was
delighted with her red "Crocs look-alikes".
PWT rating: ♥♥♥♥♥ for the
Little Dish, Barnados and
Sainsbury initiative.
The
Little Dish Big Toddle Pack is priced
at
£5 and will available from
170 Sainsbury's stores across the UK from
23
May, for
ten days only.
Toddling shoe come in
three sizes: 4/5, 6/7
and 8/9.