publication date: Feb 11, 2010
Over
500 schools across the UK donated their
unwanted shoes in October in a bid to
change a child’s life in Africa. The
Shoe Aid for Africa campaign was launched for the first time
last year by shoe care experts
Kiwi, to give UK families a chance to
change lives in Africa.
Kiwi are very pleased to have the support of
The Football Association (FA) for this year’s campaign. The FA have recognised the
great work the campaign does and are
enthusiastic and passionate about football at a
grass roots level. England team members
Emile Heskey, Matthew Upson and Rob Green have also pledged their
personal support and donated
their boots to the campaign.
Just over a month after the
campaign finished the shoes were
sorted ready to be sent to Africa.
Kiwi representatives and the entire
Sara Lee marketing team wrapped up warm and kicked off the
sorting process which is now nearly complete. The
shoes are being sorted at the
Planet Aid UK warehouse in Corby, Northamptonshire. Planet Aid UK is the British member of
Humana People to People. Humana People to People was born from
Development Aid from People to People and is a
global membership organisation, which at present comprises
32 national associations working in 40 countries.
