publication date: Feb 11, 2013
I often find it irritating when visiting a
website to check out a
product only to discover you have to link into a
stockists section to find out where to buy it.
Obviously this affects other consumers so
Britax has decided to offer a
Buy Now option from any of the
product pages listed on the site.
Orders will then be processed and fulfilled by a
local retailer or by
Britax if there is not a
retailer in the customer’s region. This approach will ensure that
deliveries are met faster for customers and that
retailers will also benefit from the extended digital offering.
“We believe it is important to offer parents as much guidance as possible when it comes to purchasing products for their children and our current website offers exactly that” commented
Stuart Cartwright, Commercial Director UK & ROW at Britax. “Our new
e-web store means that we can
support our customers from start to finish – from the initial product research to completing the transaction online.”
Britax are offering
free shipping on all
products purchased from the site.
